In episode two of Inari, Konkon, Koi Iroha, there was a scene where there was a blimp with a sign with a heart on it and some words "WE/MAX". What does WE/MAX mean?
Asked
Active
Viewed 254 times
3
-
Just as a note: The text on the side of the blimp reads シンワハウス, or "Shinwa House". This might be a real estate company in Japan, hence the pun on "RE/MAX" in the subs. – Cattua Jan 23 '14 at 03:39
1 Answers
3
Like Eric mentioned, "シンワハウス (Shinwa House)" is a real estate company in Iwate Prefecture and the subtitles is referring to "RE/MAX", which is famous for the iconic balloon. The localization decided to use "WE/MAX" since they can't use the trademarked name "RE/MAX" and using "Shinwa House" pretty much has no meaning in English speaking countries. The combination of the balloon and "WE/MAX" was a localization compromise.
Jon Lin
- 28,141
- 21
- 111
- 169
-
Actually, the name of the real-life company is 神話ハウス. Same reading, but different writing. – Logan M Jan 23 '14 at 06:51
-
1