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at the start of Season 2 of Love Live! School Idol Project the first years are running around the place trying to find Honaka to tell here there is a second Love Live competition noting that the first one was so popular that organizers decided to hold a second one.

But it was my impression Love Live was held before Season 1 since Hanayo and Nico already knew about it when μ's formed. so hasn't Love Live occurred in previous years?

Memor-X
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Love Live was indeed been held before.

The first Love Live was won by ARISE.

which is why ARISE was the favourite to win the 2nd Love Live.

絢瀬絵里
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  • i think i didn't make something clear which lead to both you and Darjeeling being confused. i am referring to how Hanayo and Nico knew about it in Season 1 as i thought there had been more *before* the one that occurred in Season 1 – Memor-X Jan 16 '17 at 04:59
  • They know from the advertisements. Hanayo is an idol-otaku. Nico is the president of the idol research club. It is not surprising at all that they would know. – 絢瀬絵里 Jan 16 '17 at 05:03