In Episode 4 of Season 2 of Miss Monochrome, Miss Monochrome wants to have an action figure made as merchandise for her concert tour. Her manager tells her it might be difficult, so she decides to become an action figure based on her own merits.
For some reason, this leads her to become a bear, as terrifyingly recounted in the following scene.
There seems to be some kind of silly pun in play here, but I couldn't make out what it was. What contortion of the Japanese language led Miss Monochrome to think dressing up as a bear would make her an action figure?