At the start of the series, Kaneki's hair is dark brown, except in the OP, where it we see an image of him with white hair. In episode 11, we see a final scene of Kaneki, his hair having turned white. This turns out to be a preview of things to come, his hair being brown at the start of episode 12.
However, during episode 12, we see a scene, theoretically taking place in Kaneki's mind, or as a hallucination, wherein his hair fades from brown to white.
After this scene, however, this color change seems to manifest in the real world, too. (Kaneki's clothes also seem to invert colors.)
What caused Kaneki's hair (and/or clothes) to change color in the actual real world during this episode?